THE CLIENT

Profusion Cosmetics is a US-origin beauty brand known for its high-quality, trend-led makeup at accessible prices.

Its ranges span eyes, face, lips, skin, brushes and nails, offering innovative colour cosmetics and beauty tools for aspiring makeup artists and everyday consumers worldwide.

THE BRIEF

To accelerate Profusion’s European expansion by moving beyond distributor-led models and establishing direct relationships with major drug and discount retail chains.

The objective was to secure sustainable, long-term retail partnerships that would drive incremental revenue and improve commercial margins.

OUR APPROACH

• Defined the optimal direct-to-retail strategy across key European markets.

• Identified and prioritised major drug and discount retail partners.

• Led commercial negotiations to secure retail listings and favourable terms.

• Managed the transition from distributor dependence to direct retail relationships.

• Supported pricing architecture, supply chain alignment and category positioning.

THE OUTCOME

€500,000
Incremental revenue per year

3 YEARS
Recurring revenue secured

€1.5 MILLION
Total incremental revenue over three years

MARGIN ENHANCING
Direct retail partnerships improving overall profitability