CLIENT PROFILE
Revlon Colorsilk
Hair colour leadership at mass-market scale
Industry
Hair Colour
Focus
Mass Channel Scale
Channels
FMCG & Retail
THE CLIENT
Revlon ColorSilk is the #1 hair colour brand in the US and a globally recognised mass-retail name under Revlon.
Known for its long-lasting, ammonia-free permanent hair colour, ColorSilk delivers accessible at-home colour solutions designed to provide rich colour and luminous shine.
THE BRIEF
To strengthen ColorSilk’s position within the competitive mass-market hair colour category and support its reach across established FMCG retail channels.
