THE CLIENT

The GelBottle Inc is a UK-headquartered, salon industry innovator known for its game-changing Builder In A Bottle (BIAB™) formulas, setting global professional standards for high-shine gel systems.

THE BRIEF

To support the brand's international expansion by building a scalable, multi-market distribution strategy across key regions.

OUR APPROACH

• Developed and executed a global distribution strategy

• Identified and onboarded key retail and salon partners

• Negotiated commercial terms and market entry

• Provided ongoing commercial and channel support to drive sustainable growth

THE OUTCOME

• ‍‍Multi-market distribution established

• ‍‍Expanded international
  reach

• ‍‍A stronger, scalable foundation for continued growth