THE CLIENT

The INKEY List is a rapidly expanding UK skincare innovator focused on transparent, single-ingredient active formulas that make skincare easier to understand and deliver high performance at accessible prices.

The brand has built its position around ingredient-led formulations, straightforward education and making effective skincare more accessible to consumers.

THE BRIEF

To support The INKEY List’s continued international growth by identifying opportunities to expand its presence across additional territories and commercial channels.

The objective was to strengthen market reach and develop scalable routes to market while maintaining the brand’s accessible positioning.

OUR APPROACH

• Identified priority territories and opportunities for international growth.

• Evaluated omnichannel distribution opportunities across retail and digital marketplaces.