2025 Trends for Lips

Lip makeup trends in 2025 are a blend of classic elegance and modern, effortless styles, with a focus on both bold statements and subtle enhancements. Here's a breakdown of the key trends:

1. Finishes & Textures:

·       Soft Matte: This is a leading trend, offering a polished look without the dryness often associated with traditional mattes. Formulations are now more comfortable and hydrating, often with ingredients like hyaluronic acid.

·       Gloss with Pigment / Tinted Glosses & Lip Oils: Glossy lips are back, but with a focus on non-sticky formulas that deliver both shine and a hint of colour. Lip oils and tinted glosses are popular for their hydrating and plumping effects, creating a fresh, dewy look.

·       Semi-Matte: Bridging the gap between full matte and glossy, semi-matte lipsticks offer the best of both worlds – not too drying, not too shiny.

·       Blurred Lips: This trend emphasizes a softer, less defined lip line, creating a "just-been-kissed" or diffused effect. It's often achieved by smudging out lipstick or liner with a finger.

·       "Glass Lips": A high-shine, light-reflecting finish, often achieved with mega-high-shine glosses or lip oils.

2. Popular Colours:

·       Deep Berry Tones: Shades like mulberry and black cherry are taking centre stage, offering a bold and sophisticated alternative to classic red. "Cherry-coded" and "jam-coloured" lips (warm berry-browns) are particularly trending.

·       Terracotta Browns: These warm neutrals, including caramel and burnt sienna, are versatile and work across all skin tones for daily wear.

·       Muted Neutrals: Taupe, rose-beige, and mocha shades offer subtle sophistication for an understated everyday look.

·       Cool-Toned Pinks: Soft, cool-toned pinks are making a comeback, aligning with the "clean-girl" aesthetic and providing a fresh, feminine touch.

·       Rich Browns: Chocolatey browns are back, offering a modern twist on 90s supermodel vibes, particularly flattering for medium to deep skin tones.

·       Classic Reds: Always a timeless choice, 2025's reds lean towards cooler undertones and velvety textures, with formulas designed for long-lasting wear.

·       Peach Tones: A blend of pink and orange, peach shades are popular for adding a warm, tropical flush.

3. Styles & Techniques:

·       Bold Lips, Minimal Face: A strong lip colour is often paired with minimal eye makeup and a fresh, clean complexion, allowing the lips to be the focal point.8

·       Undefined Lips: Leaning towards softer, more "smudged" outlines rather than sharp, defined borders.

·       Ombre Lips: A 90s hit, this technique blends two lip colours, typically darker at the edges and lighter in the centre, to create a fuller, more dimensional look.

·       "Gym Lips": This viral technique involves over-lining with a nude liner close to your natural lip colour, filling in with a lightly tinted lip balm, and finishing with a clear gloss or lip oil for a naturally plumped appearance.

·       Concealer Lips (Modern Take): While a nod to the noughties, the modern version of concealer lips uses nude lipsticks that closely match skin tone to mute the natural lip colour, often paired with a slightly darker liner for contour.

New Shelley Coloured Dry Shampoo

Available in Dark and Brunette. Contact me at adam@xenosbd.co.uk for more details

3 New Ranges From Profusion Cosmetics

Profusion Cosmetics is an international cosmetics brand that started in Los Angeles 25 years ago and expanded internationally in 2016. Our mission is to provide high-quality cosmetics at accessible prices to the world’s aspiring makeup artists, regardless of skill level. We are proud to be a fast-growing brand with distribution in countries across the world.

We believe in the positivity, creativity, vibrancy and unpretentious attitudes of today’s makeup lovers. We encourage our users to have fun with colour, play as they learn, and help them gain confidence and skill.

Profusion Cosmetics is for every skin tone, ethnicity, age, gender, skill level and budget. Distributed internationally and 100% cruelty free.

Profusion Cosmetics has a 3 new ranges out for Summer 2025. If you’d like more detail, please drop me an email at adam@profusioncosmetics.co.uk

With Poundland, the UK discount chain being symbolically sold for £1 is discount beauty and personal care going mainstream?

As an agency that represents a number of beauty and personal care brands, Xenos Business Development is seeing ever more international interest in “budget” or “value-for-money” ranges. What used to be feature only of hard discounters like Poundland, B&M Bargains and Poundstretcher in the UK, Action in Western Europe and Kaufland in Germany and the East, has gone mainstream, with the more premium supermarkets and drugstores stocking an ever-increasing range of these products, particularly in beauty and personal care – historically strongly branded categories.  

The rise of “budget” (or “value-for-money” as I like to call them) personal care brands is a trend driven by economic pressures, social media influence, and a growing desire for affordable luxuries. Consumers are increasingly seeking affordable alternatives to premium beauty products, leading to the growth of "dupes" and private label lines. Social media platforms play a significant role in this trend, with influencers and online communities sharing tips on budget-friendly alternatives and encouraging "de-influencing". 

Here's a more detailed look at the factors contributing to this rise:

1. Economic Pressures:

• Consumers are becoming more cautious with their spending due to inflation and other economic challenges.

• This has led to a shift towards more budget-friendly options, as people look to save money on personal care products. 

2. Social Media Influence:

• Social media platforms, like TikTok and Instagram, have become important sources of beauty and skincare information. 

• Influencers and users are sharing tips on finding "dupes" (similar products at a lower cost) and affordable alternatives. 

• "De-influencing" videos, which show products that are not worth the hype, are also gaining popularity, helping consumers make informed decisions. 

3. Demand for Affordable Luxuries:

• Many consumers are still willing to splurge on small luxuries, but they also want to feel like they're getting a bargain. 

• Private label lines and budget-friendly brands are meeting this need by offering premium-feeling products at lower price points. 

4. Role of Social Media:

• Social media platforms have made it easier for consumers to discover budget-friendly alternatives and find deals.

• They also help to create trends and shape consumer preferences, as demonstrated by the popularity of "dupes" and "de-influencing". 

5. Impact on the Beauty Industry:

• The rise of budget personal care brands has led to a shift in the beauty industry, with retailers and brands adapting to the changing consumer preferences. 

• Private label lines and affordable brands are gaining market share, as consumers increasingly seek cost-effective alternatives. 

The rise of budget personal care brands is a complex trend driven by economic factors, social media influence, and a desire for affordable luxuries. This trend is likely to continue as consumers seek ways to balance their personal care routines with their budgets, and retailers and brands continue to adapt to the changing market.