2025 Trends for Lips

Lip makeup trends in 2025 are a blend of classic elegance and modern, effortless styles, with a focus on both bold statements and subtle enhancements. Here's a breakdown of the key trends:

1. Finishes & Textures:

·       Soft Matte: This is a leading trend, offering a polished look without the dryness often associated with traditional mattes. Formulations are now more comfortable and hydrating, often with ingredients like hyaluronic acid.

·       Gloss with Pigment / Tinted Glosses & Lip Oils: Glossy lips are back, but with a focus on non-sticky formulas that deliver both shine and a hint of colour. Lip oils and tinted glosses are popular for their hydrating and plumping effects, creating a fresh, dewy look.

·       Semi-Matte: Bridging the gap between full matte and glossy, semi-matte lipsticks offer the best of both worlds – not too drying, not too shiny.

·       Blurred Lips: This trend emphasizes a softer, less defined lip line, creating a "just-been-kissed" or diffused effect. It's often achieved by smudging out lipstick or liner with a finger.

·       "Glass Lips": A high-shine, light-reflecting finish, often achieved with mega-high-shine glosses or lip oils.

2. Popular Colours:

·       Deep Berry Tones: Shades like mulberry and black cherry are taking centre stage, offering a bold and sophisticated alternative to classic red. "Cherry-coded" and "jam-coloured" lips (warm berry-browns) are particularly trending.

·       Terracotta Browns: These warm neutrals, including caramel and burnt sienna, are versatile and work across all skin tones for daily wear.

·       Muted Neutrals: Taupe, rose-beige, and mocha shades offer subtle sophistication for an understated everyday look.

·       Cool-Toned Pinks: Soft, cool-toned pinks are making a comeback, aligning with the "clean-girl" aesthetic and providing a fresh, feminine touch.

·       Rich Browns: Chocolatey browns are back, offering a modern twist on 90s supermodel vibes, particularly flattering for medium to deep skin tones.

·       Classic Reds: Always a timeless choice, 2025's reds lean towards cooler undertones and velvety textures, with formulas designed for long-lasting wear.

·       Peach Tones: A blend of pink and orange, peach shades are popular for adding a warm, tropical flush.

3. Styles & Techniques:

·       Bold Lips, Minimal Face: A strong lip colour is often paired with minimal eye makeup and a fresh, clean complexion, allowing the lips to be the focal point.8

·       Undefined Lips: Leaning towards softer, more "smudged" outlines rather than sharp, defined borders.

·       Ombre Lips: A 90s hit, this technique blends two lip colours, typically darker at the edges and lighter in the centre, to create a fuller, more dimensional look.

·       "Gym Lips": This viral technique involves over-lining with a nude liner close to your natural lip colour, filling in with a lightly tinted lip balm, and finishing with a clear gloss or lip oil for a naturally plumped appearance.

·       Concealer Lips (Modern Take): While a nod to the noughties, the modern version of concealer lips uses nude lipsticks that closely match skin tone to mute the natural lip colour, often paired with a slightly darker liner for contour.