CASE STUDY
Manticore Ltd /
Shelley Dry Shampoo
Breaking Into Markets in Central Asia
WHO THEY ARE
Manticore Ltd is a leading company specialising in personal care products.
Its flagship hair care brand, Shelley Dry Shampoo, is a premium formulation designed to extend hair freshness between washes, providing a quick, clean solution for busy lifestyles.
THE CHALLENGE
With a desire for international growth, Manticore Ltd sought to expand the reach of the Shelley Dry Shampoo brand into new, high-potential regions.
The key challenge was to penetrate and capture market share in the underdeveloped dry shampoo category within Central Asia.
From Strategy to Results
THE APPROACH
Manticore Ltd required a comprehensive go-to-market strategy for Central Asia.
The brief was to identify, vet and establish key partnerships to break into new markets and deliver recurring revenue streams for Shelley in the region.
THE OUTCOME
SUCCESSFUL CENTRAL ASIA MARKET ENTRY
Xenos successfully identified and onboarded a high-performing distributor based in Kazakhstan.
The partnership provided direct access to key retail channels and immediately delivered €50,000 of recurring business for Shelley.
THE RESULT
KAZAKHSTAN DISTRIBUTOR ONBOARDED
Key partner secured to anchor regional growth.
RECURRING BUSINESS DELIVERED
€50,000 immediately secured.
MARKET PENETRATION
Successful category introduction.